Why to use Digital Marketing

Digital marketing is a marketing, which is widely used for promoting products or services and to reach customers using digital marketing. Digital marketing is most convenient and effective way for marketing now days, it uses all the channels of electrical and electronic gadgets or it uses the electronic media for marketing and promoting of products. Digital marketing also help to keep the records, the number and duration of views of any ad

Business owner felt the need to spread the word about their products or services through newspaper and word of mouth. Digital marketing is popular because it utilizes mass media devices like Television, Radio and Internet. The most common digital marketing tool used today is Search Engine.

The current rate of internet use among adults is 87%, and is very close to 100%. From this research it is clear that now day’s people are exposing   themselves to more and more towards digital and social media for much purpose. Digital marketing concept originated from the Internet and Search Engines Ranking of websites. The first Search Engine was started in 1991 with a network protocol called Gopher for query and search. After the launch of Yahoo in 1994 companies started to maximize their ranking on the website. In the developed world, companies have realized the importance of digital marketing. In order for businesses to be successful they will have to merge online with traditional methods for meeting the needs of customers more precisely

Advantages of Digital marketing are, Digital marketing delivers immediate result, it is cost effective, Digital marketing is available 24/7. And digital marketing results are measurable. Disadvantages of digital marketing is, Digital marketing can be easily copied and will not be taken seriously if it not done professionally.

This examines the perception towards digital marketing tools and concept are taking over traditional methods of marketing. SMS and MMS are considered as the most important tool for conducting digital marketing which shows lack of understanding and in-depth usage of digital marketing tools.

Digital marketing is a marketing, which is widely used for promoting products or services and to reach customers using digital marketing. Digital marketing is most convenient and effective way for marketing now days, it uses all the channels of electrical and electronic gadgets or it uses the electronic media for marketing and promoting of products. Digital marketing also help to keep the records, the number and duration of views of any ad

Business owner felt the need to spread the word about their products or services through newspaper and word of mouth. Digital marketing is popular because it utilizes mass media devices like Television, Radio and Internet. The most common digital marketing tool used today is Search Engine.

The current rate of internet use among adults is 87%, and is very close to 100%. From this research it is clear that now day’s people are exposing   themselves to more and more towards digital and social media for much purpose. Digital marketing concept originated from the Internet and Search Engines Ranking of websites. The first Search Engine was started in 1991 with a network protocol called Gopher for query and search. After the launch of Yahoo in 1994 companies started to maximize their ranking on the website. In the developed world, companies have realized the importance of digital marketing. In order for businesses to be successful they will have to merge online with traditional methods for meeting the needs of customers more precisely

Advantages of Digital marketing are, Digital marketing delivers immediate result, it is cost effective, Digital marketing is available 24/7. And digital marketing results are measurable. Disadvantages of digital marketing is, Digital marketing can be easily copied and will not be taken seriously if it not done professionally.

This examines the perception towards digital marketing tools and concept are taking over traditional methods of marketing. SMS and MMS are considered as the most important tool for conducting digital marketing which shows lack of understanding and in-depth usage of digital marketing tools.

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