Search Engine Optimization is a technique which helps for enhancing your site’s ranking in various popular search engines such as Google means to take a web document in top search results of a search engine. Users use search engines for most of their queries but they only prefer the results available on first page and 2-3% of users go on further pages (except Researchers). There are millions of search per day. Most of the user visit the website by hitting the links available in search engines and believe that which companies found on the top results are the best brand in their product service. From that it is clear that if an organisation wants to go on top in their sales then they should concentrate in getting their page widely available in front of search engines.
For excellent search engine it having the following characteristics: accuracy and easy to use. Mobile search is the future of SEO and Google is paying an increasing level of attention to websites that are ‘mobile friendly. The search engine is called as ideal when it having a simple query capability.
When we search any keyword using a search engine, then it will displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number one, and it will be assumed as the page with the highest rank. SEO is the process which is used for designing and developing a website for high rank in search engine results.
There is two types of SEO, ON Page Optimization and OFF Page Optimization. On page optimization is the process of making a website SEO friendly, Off Page Optimization is the activity that is done on other sites for our site to increase search engine ranking.
For Better Search Engine Ranking, both type of SEO helps. There are many of Off-Page SEO Techniques. Which is based on reviewing different techniques for optimizing individual web-pages or the entire website to make them search engine friendly.